CardMatic

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14 November 24

Popularity of plastic card use in Africa and Africa

1. Surge in Card Issuance and Acceptance

Rapid Expansion of Banked Population: As more Africans open bank accounts, issuers are providing debit cards to facilitate everyday transactions. According to the African Development Bank, the percentage of adults with a bank account rose from 34% in 2014 to over 55% in 2022.

Growing ATM & POS Networks: Investments in ATM deployment and point-of-sale terminals—even in smaller towns—mean that plastic cards are now accepted in shops, restaurants, and roadside vendors.


2. Complement to Mobile Money

Hybrid Wallets: Leading mobile money providers partner with banks to issue linked plastic cards, allowing customers to withdraw or spend funds stored in their mobile wallets at ATMs and merchants worldwide.

Cross-Border Convenience: Card-based remittance solutions enable diaspora workers to send money home, where recipients can access funds via local POS or ATM networks using prepaid cards.

3. Benefits Driving Adoption

Security & Fraud Protection: EMV chip technology reduces counterfeit fraud compared to cash. PIN and contactless limits add layers of safety.

Financial Inclusion: People without smartphones or in areas with limited mobile coverage still gain digital payment access through plastic cards.

Credit Access: Entry-level credit cards help build credit histories for young professionals and small-business owners.

E-Commerce Enablement: As online shopping grows, cards remain the most common payment method for African e-commerce platforms.

4. Comparing with Other Regions

Asia: Similar to Southeast Asia, Africa combines mobile wallets with plastic cards, but card penetration remains lower—around 25 cards per 100 inhabitants versus 50–60 in many Asian economies.

Europe & North America: Card use is mature and ubiquitous, with over 100 cards per 100 inhabitants. Africa’s rapid growth suggests it may close the gap over the next decade.

5. Ongoing Challenges

Infrastructure Gaps: Some rural areas still lack reliable electricity and internet, limiting POS and ATM reliability.

Cost Barriers: Issuance and transaction fees can be high relative to low average incomes, deterring frequent use.

Regulatory Hurdles: Differing national standards for EMV, data privacy, and interchange fees complicate pan-African card programs.

6. Future Outlook

Prepaid & Virtual Cards: Banks and fintechs are rolling out low-cost prepaid cards and virtual cards linked to mobile money, lowering entry barriers.

Contactless & QR Codes: Combined contactless EMV and QR-code acceptance will expand card use even where traditional POS terminals are scarce.

Cross-Border Interoperability: Initiatives like the African Continental Free Trade Area (AfCFTA) will drive harmonization of payments, making cards even more powerful tools for regional commerce.

Plastic payment cards in Africa are more than just physical tokens—they represent a bridge between traditional cash economies and the digital financial world. By complementing mobile money, expanding acceptance networks, and offering secure, inclusive payment options, cards pave the way toward greater economic participation and growth. As infrastructure improves and costs fall, African nations are poised to accelerate their transition into a truly cash-light society—mirroring, and in some cases leapfrogging, developments seen in other parts of the world.


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